Resources · Marketing & SEO
Marketing & SEO
Get found on Google, build an email list, and turn more visitors into customers.
Start here
The marketing essentials
The foundation every small business site needs before spending a dime on ads.
1. Claim your Google Business Profile
For local businesses it’s often the first thing customers see. Keep hours, photos and categories current, and make sure there’s only one listing.
2. Connect Search Console
Google Search Console shows what people search to find you, and flags problems with your site.
3. Write a clear title for every page
Each page should have a unique title and description that says exactly what it’s about.
4. Answer real questions
Content that answers what your customers actually ask is what ranks, and what builds trust.
5. Build your email list
Social reach comes and goes; your list is yours. Offer something useful in exchange for the signup.
6. Make the next step obvious
Every page should tell visitors what to do next: call, book, buy, or sign up.
7. Collect reviews
Ask happy customers for Google reviews. They help rankings and conversions.
8. Measure what matters
Track calls, form fills and sales, not just traffic.
Guides
In-depth walkthroughs, with more being added. Join the list on the homepage to hear when new ones go live.
Guide
Local SEO for Small Businesses
Get into the Google map pack in your area.
Coming soon
Checklist
On-Page SEO Checklist
What to check on every page before you publish.
Coming soon
Free tool from Frank
Profit From What You Know
Free 60-Second AI Authority Analysis
Not sure what content or lead magnet to create? Enter your trade and location, and get a custom 10-asset content blueprint for your market in about a minute.
Want my tool picks?
The specific products I use and recommend, with honest notes on why.
Rather hand it off?
If you’d rather have it done for you, that’s what I do every day for clients.