The Small Business Tech Stack Audit: Find the Tools You’re Overpaying For
A once-a-year checklist to list every subscription, cut the overlap, make sure the essentials are covered, and make sure your business owns its accounts.
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Using a Book to Grow Your Business
A book is the best business card you will ever hand out. Here is how to write one that attracts clients, and build the path from reader to customer.
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Self-Publishing on Amazon KDP: From Manuscript to Published Book
The whole KDP process, step by step: formatting, covers, account setup, keywords and categories, pricing and royalties, proofs and what to do after launch.
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AI Safety Checklist for Small Businesses
Simple rules for using AI with client and business data: what never to paste in, what to check before anything goes out, and how to spot AI-powered scams.
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Connecting AI to Your Website: How AI Assistants Now Work Directly With WordPress
AI assistants can now build pages, publish posts and update SEO on your WordPress site directly. Here is how it works, what it can do, and how to do it safely.
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AI for Small Business: Where to Start
Forget the hundreds of AI tools for a minute. Here are the first five tasks worth handing to AI, and how to get useful results instead of generic ones.
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The On-Page SEO Checklist: What to Check Before You Publish
The checklist I run through before any page goes live: titles, headings, content, images, links, calls to action and the technical basics.
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Local SEO for Small Businesses: How to Get Into the Google Map Pack
A step-by-step plan to help your business show up in the Google map pack: your Business Profile, duplicate listings, reviews and a website built for local search.
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How to Optimize Images for WordPress (Without Losing Quality)
Oversized images are the most common reason small business sites are slow. Here is how to resize, convert and compress them, plus the free in-browser tool I built for it.
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How to Read DMARC Reports
What DMARC reports mean, how to make them readable, and when to move to a stricter policy.